Wednesday, May 10, 2006

Models in a model !!!!

To help buyers envision life in a new community development, a builder has hired actors to "live" in a model home and portray a family going about daily activities --cooking, listening to music and hanging out. Beginning on May 20, actors will live in a model home in Centex Corp.'s Milestone community in Santa Clarita, Calif. The thespians will act as a two-child family, allowing prospective buyers to watch them as they go about their daily chores. The "homeowners" also will interact
with "guests," and provide information about prices, floor plans and local schools. This HomeLife program will be expanded to other Centex developments in the coming months. "Model complexes tend to be a bit stagnant and dry for people," says Amanda Larson of Centex. "What better way to show how someone might live in them?"

Source: The Wall Street Journal, Michael Corkery; Kemba J. Dunham;
Jennifer S. Forsyth (05/03/06)
© Copyright 2006 INFORMATION, INC. Bethesda, MD

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